The developer audiences no ad network carries.
More than 400,000 developers read newsletters that sell direct and appear on no ad network. So do the DevOps and infrastructure YouTube channels your buyers actually watch. Backhaul books them, audits every audience before you get quoted, and passes the publisher's rate through untouched at a stated 20% fee.
> backhaul (n.): the high-capacity link that carries traffic from the edge of a network back to its core.
Two inventory types. One audience.
Engineers don't sit in one channel. They read a weekly newsletter at their desk and watch a benchmark video before choosing a database. We buy both, and we buy the properties the big networks don't carry, the ones that sell direct.
Developer newsletters
Weekly technical digests read by working engineers. Text placements, high intent, verifiable open rates.
Developer YouTube
DevOps, infrastructure and backend channels. Integrations inside real builds and reproducible benchmarks, where a tool can be shown doing its job.
Ranges reflect published market rates for this category, not a quote. Your sheet carries the actual number for each property.
Four steps. No retainer.
You approve every placement before anything is booked. Nothing runs on your budget that you haven't seen priced.
Brief
You tell us the audience and the budget. Twenty minutes, no deck.
Sheet
You get a rate sheet: every property, its audited audience, its actual price, and the next open slot.
Book
You pick the placements. We handle briefs, contracts, deadlines, disclosure and chasing.
Report
Screenshots, links, delivery confirmation and click data within 48 hours of each placement running.
Two promises that cost us money to keep.
Across a survey of 1,400 marketers, 81% hit influencer fraud in a single year, and audits routinely find a third of followers inauthentic. That risk normally lands on the buyer. Here it doesn't.
Audience verified before it's sold
Every property is audience-audited before it reaches your sheet. Authenticity, engagement quality and geography. Anything that fails never gets offered, and you see the audit alongside the price.
Underdelivery gets replaced
If a placement lands materially below its audited baseline, we replace it on equivalent inventory at our cost. Not a credit note, not a discount on the next one. A replacement.
One number, stated out loud.
Most agencies mark creator rates up 15–25% before passing them to you, and keep the spread. We pass the publisher's rate through untouched and charge a fee you can see.
The exact rate the newsletter or channel quoted. Shown on your sheet, unchanged. Check it against their media kit. We'd rather you did.
Sourcing, auditing, briefs, contracts, disclosure compliance, chasing, and reporting. Billed on the placement value. Nothing else: no retainer, no setup, no platform fee.
Built for
- Developer-tool and infrastructure companies with a product engineers evaluate directly
- Teams already sponsoring one or two properties who want the channel run properly
- Budgets between $5,000 and $50,000 a quarter (below what the big ad networks accept)
- Marketers who want to see what the publisher actually charged
Not for
- Consumer brands looking for lifestyle or beauty creators
- Anyone who wants guaranteed conversions. We sell audited attention, not outcomes
- Campaigns that need to launch this week. Good inventory books a quarter ahead
- Buyers who want the cheapest possible CPM regardless of who's behind it
Get the sheet. Check our numbers.
Reply with the audience you want to reach. Inside two working days you get a sheet: named properties, audited audience figures, the publisher's actual price, and the next open slot. No call, no obligation, and every number is checkable against the publisher's own media kit. We're a young desk, which is exactly why we hand you the evidence instead of asking you to take our word.
kashif@backhaul.media